Use Local SEO To Promote Your Taxi Business
Are you a local taxi business? Are you searching for the best ways to boost the discoverability and reach of your business? If your answers to these questions are yes, then local SEO is something that you should focus on using. If used in the right manner, your business would be able to reap several amazing benefits.
In this world of digitization, customers mostly prefer seeking out nearby cab services through online searches. So, the taxi business has transformed into a lucrative business option these days. But your job does not end after you create your own taxi booking app After all, your work starts from there.
Once you are done launching your business application, it is time when you should start promoting your taxi business. To move forward in the same direction, you should start investing in local SEO. It is indeed a great way in which you can effectively promote and increase the reach of your business.
Again, local SEO is something that helps to strengthen the position of your business in online local search results. It also helps to increase the dominance of your business locally. And, the best part about this is that you do not have to spend any money on this.
But, now the main question that arises in this aspect is, how can you get started with it. If you are not sure about this, then don’t be concerned anymore as, in this detailed guide, we will talk about this to clarify your understanding. So, let’s begin with this:
What Is Referred To As Local SEO?
Local SEO generally works by producing search results based on proximity. Whenever a particular customer is in search of online services, the businesses reflected in the search results will include those which are closest to them. It contributes to playing a major role in effectively shaping the mobile search results as a lot of the mobile users enable their phone for accessing their location and that too on a rolling basis.
According to a statement made by Google, around 46 percent of the searches are made especially with local intent. A common search term includes “best _ near me”.
Due to this particular reason, it is always a good idea to depend on local SEO, if you want to increase the discoverability of your business. This strategy aids in boosting the position of your taxi business in online search results.
Not only that, but it also helps to enhance the CTR or clickthrough rate and increases your chances of winning customers in your local area. One of the significant things to note in this aspect is that the local SEO is location-centric.
And so, those companies who are looking forward to leveraging benefits out of it should necessarily make their physical location or address readily available online. This is the most crucial element of local SEO as Google will make use of this as a way to evaluate the online authority of your business.
What Does The Local SEO Incorporate?
The first thing that you need to do is to create your GMB profile. If you already have this, then the next thing is to claim it. One of the important things to note in this aspect is that a GMB profile is a crucial ranking factor for local searches. So, you should never overlook its importance.
GMB feeds data to specifically Google Maps and the local pack. It thereby helps to increase the online search ranking of your business. Now if you looking forward to optimizing your GMB account, but are not sure about how to do this, then you are at the right place below we will talk about this in detail.
Best Approaches That You Can Adopt For Optimizing Your GMB Account
If you do not have one, then consider signing into your Google account and after that, create your GMB profile. In this regard, you should ensure that all the information you are adding to your profile is consistently updated and accurate. It should again include certain details like:
o Your address
o Your business category
o Your business hours
o The services you provide
Your main goal should be to provide as much info as possible at this stage. It is because this will impact your ranking. The more location-based data you can provide to Google, the better it is. Shockingly, about 56 percent of local businesses fail to claim their GMB account.
So, it is the time when you should set your business apart from the others. It is also very important to include a lot of videos and photos at this stage. You should focus on adding images of the physical location of your business, the cab fleet, etc. All of these tend to make a positive impact on the minds of potential customers.
- Questions And Reviews
It is the reviews section of your GMB account where you should try to respond to customer feedback. One thing to note is that reviews are a major ranking factor and so, it is vital for you to respond to all reviews including the negative ones. By doing so, you would be able to show that you are involved in providing consistent service to potent customers. Along with that, it also helps to enhance your local SEO score.
Also, incorporate a Q&A section on your website so, the customers can easily come forward to ask you certain questions concerning your taxi service. You can again stay ahead in the competition by adding FAQs. It is a great time-saving approach to address the queries of your customers.
Another important thing that you need to do is to create posts on your GMB account. Posts are a great way to engage potential and present customers and keep them well-informed about special offers, pertinent news, seasonal updates, and service charges.
- Incorporate A Map
There are other effective means to boost your ranking in local search results. It is by featuring a Google Map of your location. Currently, a lot of people focus on searching for businesses through Google Maps. And so, you should never miss this thing, if you want to increase your business reach.
- Customer Insights
Another significant benefit of GMB is its capability to monitor customer engagement. By reading through insights from your profile, you would be able to get a better idea of how customers interact with your business. You can also get to know how customers sourced your profile, what specific search terms they make use of, and other crucial information.
So, it can be concluded from this guide, that local SEO is an exceptional way to improve your business prospects, whether you are looking forward to building your own taxi app or you already own a taxi fleet. Hopefully, you have found this blog post to be informative.
Mustafa Al Mahmud is the Founder and CEO of Blogger Concept and also a professional Blogger, SEO Professional as well as Entrepreneur. He loves to travel and enjoy his free moment with family members and friends.